Last but not least, LinkedIn joins the rest of the social media platforms by introducing video and bringing life to LinkedIn users’ timelines. With 500 million professional LinkedIn users daily, it’s no surprise that video is the natural progression of the application, but not for...
It’s no secret that social media is dominant in our society. Compared to other forms of media, it is completely unique in its ability to bring people together from all over the world to share content and ideas. If you want to be a part...
Ah, the quality vs. quantity debate. It can be (and has been) had over a multitude of different topics but the one most pertinent in recent years is in regards to social media followers. In the strive to be relevant and heard among a sea...
With 47 per cent of online consumers using ad blockers to streamline their feeds, marketers are turning to social media influencers to promote their brands. In fact, 84 per cent of marketers and communication professionals are expected to launch at least one campaign involving a...
The recent Google Adwords update will change the way your business optimizes campaigns. Tracking and analyzing conversions is an essential process for growing any business, but what about tracking view-through conversions (VTCs)? Although it may seem like a technical term that isn’t relevant to your small...