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Social Media is Not Free

WHAT!!??! It's not free? Many businesses think they can undertake social media on their own to save money. I mean, tweeting once a week,...

Weekly Roundup – June 5th

  1. Facebook 10 Fascinating Facebook Facts 4 Facebook Marketing Tactics you May Not Know About 2. Foursquare How companies are using data from Foursquare 3. Social...

5 Tools to Track Your Social Media Success

Social media tools allow you to actively communicate with current and potential consumers. Shifting your focus from talking at people to talking to them through social media is a huge step. In fact, it is a step that can take your company to a whole new level. The difference between communicating with consumers and communicating to consumers is important. To communicate with consumers is to speak and to listen. To communicate to consumers is to merely speak. Social media allows you to amplify all of your communications and quickly develop relationships with consumers. The big question many social media marketers must face, then, is: how do you know when it's working? Knowing when your social media efforts are successful is imperative. Spark Boutik teaches clients that managing, monitoring, and measuring results is vital to success and recreating that success. Unfortunately, it is difficult to personally measure 140 characters, a like, a fan or a follow! That is why social media marketers rely on analytic and measurement tools. Here are five tools that can help you track and measure your social media success!

Weekly Roundup – May 29th

Here are some of our top posts and favorites from this week: Startup Marketing 1. Quick Tips on How to Get Your Startup Noticed Community Management 2....